In spite of this trope having played itself out long ago, there are still many people who insist on thinking outside the box.
The problem with claiming to think outside the box is that thinking outside the box persists in using the box as a referent, a magicians slight of hand to get people to look at the box as being over there somewhere and never notice the extension cord connecting it to the new, firmly outside of the box idea being presented. If you are placing the new in relation to the box, you have not escaped the box. You are still trapped firmly within the context of the box.
Besides, thinking too far outside the box is as apt to get you medicated as wealthy. And the commitment involved in the former is probably much more manageable for most people.
Here at MoosePlum we make no pretense of thinking outside the box. Instead we dedicatedly and aggressively think firmly inside the box. In this we join many noble personages.